top of page
Insights
The Lean Startup
By
Eric Ries
Startups should focus on creating a minimum viable product (MVP) to test assumptions, gather feedback, and iterate quickly, allowing them to validate ideas and pivot if necessary, before investing significant time and resources.
"The Lean Startup" by Eric Ries is a guide for entrepreneurs and startup companies, focusing on the principles of lean manufacturing applied to the startup context. It advocates for a systematic approach to creating and managing successful startups through continuous innovation, validated learning, and iterative product development. Ries emphasizes the importance of testing assumptions, minimizing waste, and adapting quickly to market feedback to build sustainable businesses.
bottom of page